Bundy makes it about the Hammonds

The protesters destroyed the fence after [Ammon] Bundy announced in a morning press conference that they plan to continue the occupation until Harney County ranchers Dwight Hammond Jr. and his son, Steven, are free from federal prison.  - here.

A specific and attainable goal.  Not easy, perhaps not even likely, given the precedent that would be set - but not impossible.  Sufficient political pressure will have an impact.

Now the focus should be directed at that one goal, that one demand.  It is a clear, concise, articulated definition of victory and set of parameters for the Mission.  It is not only a moral and just goal - it is a PR win.

Remember your Churchill:  If you have an important point to make, don't try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time - a tremendous whack.

Free the Hammonds!